Social Media Content

SHort Form Vertical Videos are taking the digital world by storm!

Mobile devices are responsible for over 70% of video views worldwide!
Every year, mobile video consumption doubles
On these mobile devices, vertical videos have 90% higher completion rates than horizontal videos.
Vertical video is expected to account for over 64% of all videos watched on mobile devices

Real World Example

Before the company Freespirit Recreation incorporated short from vertical video on their Instagram they averaged about 100 likes a post. After they brought me in, not only did they start averaging 4 times more likes at minimum per post on average but there were posts that went “viral” with one that got 6,800,000 VIEWS and 83,000 LIKES! (this engagement was completely organic without boosting or financially pushing any of these posts). In addition, during this time I was their Social Media Manager which included posting content across their social media accounts, engaging with customers on different channels, and staying on top of the latest social media trends.

Ads & Commercials

video ads have a 30% higher audience reach than photos
60% of marketers surveyed said that compared to images, video tends to drive more engagement.
20-30% more conversions when compared to static image ads

These are the more traditional advertisement VIDEOS THAT ARE spread ACROSS MULTIPLE PLATFORMS. THE MORE FLUSHED OUT VIDEOS. tHEY HELP WITH YOUR OVERALL BRAND REPUTATION, PROMOTE A NEW PRODUCT, OR TIMELY DEAL.

Real World Example

Freespirit Recreation needed something to promote for their upcoming Black Friday Sale so I had an idea and created this funny “old car salesman style” commercial to grab viewers attention. This commercial was pushed through Facebook ads, Instagram ads, and Youtube ads platforms multiple days before/during Black Friday. It became the best performing ad in the company. The amount of shares and engagement far surpassed any other ad they’ve promoted. This resulted in a record sales month being the most sold in any month in Freespirit’s history!

We got great feedback from this Black Friday commercial. Check out the reactions below!

Product Demo Videos

Almost 80% of people state that product videos give them more confidence when purchasing a product
After watching a product video, consumers are up to 85% more likely to buy it
66% of consumers prefer watching a video to reading about a product.

When viewers become aware and interested the next content they need is Information! These videos help provide detailed information on your business or products. They can range from short how to use videos to full product demonstrations. Best used on platforms such as websites and youtube.

Real World Example

Freespirit Recreation benefited from these walkthrough videos because their product was an expensive purchase and customers constantly reported to the sales team that before they decided to buy the product walkthrough videos I created gave them confidence in their purchasing decision. The videos allowed the sales team to focus on other important sales strategies rather than having to spend time explaining their products to customers every call. Not only did these videos provide all the necessary information a customer needed but it also gave Freespirit Recreation a “knowledgeable and trustworthy” image to customers!